Roles and Responsibilities

• Drive marketing strategies across all channels

• Drive branding and visibility in external forums, event & conferences

• Create campaigns at an organizational& practice levels and ensure consistency and governance is maintained among the service lines

• Create GTM for practice lines& alliancesby devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc

• Create thought leadership positioning by way of Analyst Relationship Management, Competitive Report participation and positioning, Analyst Inquiry, Analyst Briefings

• Enhance organization’s positioning by creating unique value propositions & elevator pitches for differentiated communication with clients & influencers esp including service offering content on website, Blogs, POVs, Case Studies, Videos, playbooks etc

• Create customer advocacy programs for all practice lines

• Manage organization’s participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design and vendor interactions

• Develop content for collaterals, case studies, presentations, social media posts, event stories and newsletters

• Develop press release, handle interactions with PR agencies & coordinate press releases

• Coordination and working with practice heads to support large ongoing opportunities via campaigns etc

• Reporting of Weekly, monthly, Quarterly and Yearly reports to Marketing and practice leaders