Marketing – Marketing Manager
Roles and Responsibilities
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Drive marketing strategies across all channels
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Drive branding and visibility in external forums, event & conferences
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Create campaigns at an organizational& practice levels and ensure consistency and governance is maintained among the service lines
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Create GTM for practice lines& alliancesby devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc
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Create thought leadership positioning by way of Analyst Relationship Management, Competitive Report participation and positioning, Analyst Inquiry, Analyst Briefings
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Enhance organization’s positioning by creating unique value propositions & elevator pitches for differentiated communication with clients & influencers esp including service offering content on website, Blogs, POVs, Case Studies, Videos, playbooks etc
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Create customer advocacy programs for all practice lines
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Manage organization’s participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design and vendor interactions
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Develop content for collaterals, case studies, presentations, social media posts, event stories and newsletters
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Develop press release, handle interactions with PR agencies & coordinate press releases
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Coordination and working with practice heads to support large ongoing opportunities via campaigns etc
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Reporting of Weekly, monthly, Quarterly and Yearly reports to Marketing and practice leaders
Desired skills and experience
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Master's degree and 9+ years of professional work experience in Marketing
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Degree preferably in Marketing, Communications or related field
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Exceptional written, content development, presentation and oral communication skills in English
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Strong content development experience (managing the process from inception through go-to-market)
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Strong experience in event management
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Understanding of B2B marketing
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Strong experience with digital campaigns, understanding of social media (LinkedIn and youtube)
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Proven experience in client credentials/ case study and marketing collateral development
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Understanding and ability to originate and apply marketing concepts
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Ability to work independently and still able to integrate appropriately with practice, alliance pitch
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Ability to manage multiple projects under tight deadlines with multiple stakeholders
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Ability to develop and apply creative solutions to complex issues
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High attention to detail and quality control
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Experience in team management
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Knowledge of other BFSI industries will be an added advantage