Case Study

eIPO – Bidding Management Responsive Application

The Context

The leading stock exchange of India which offers IPO (Initial Public Offerings) and Debt for their investors and customers to leverage bidding facility online.

Business Objectives

  • To deploy application with robust extensive performance.

  • Enhance customer connect and user experience.

  • Improve efficiency by reducing turnaround time to enter each bidding request.

  • Application should be used by different user type via multiple channel across India.

UX Solution

  • An extensive user research that identified efficient and user focused task flow and navigation structure.

  • UX strategy that enhances user experience by guiding the user in to effortless streamlined path to achieve their task efficiently.

  • Attractive interface look and feel with less images keeping faster page load with low internet bandwidth.

  • Consistency in interaction and completion of a task within minimum steps.

  • Optimized & relative grouping of information to reduce clutter and increase users productivity efficiently.

  • Role based display of menu and data elements.

Technical Architecture

Technical Architecture


Technical Architecture